PARTICIPANT INFORMATION
SATURDAY, June 1st
11 AM - 6 PM
W Estudillo Ave, San Leandro, CA 94577
Join us on Saturday, June 1, 2024, from 11:00 to 6:00pm in Downtown San Leandro for our highly anticipated, annual Cherry Festival!
The Cherry Festival is a long-standing community tradition celebrating our past, present and future. The first festival was held on June 5, 1909, when cherry production was so great that San Leandro was dubbed as “The Cherry City.” Many things have changed over the years, but one thing that remains the same is the strong sense of identity and pride the Cherry Festival brings to the San Leandro community.
Upwards of 35,000 people attend the Cherry Festival to partake in cherry-themed food, a beer garden, live entertainment, a Farmers Market with an abundance of cherries, handmade artisan goods, a special Kids Zone with rides and games, community resources and City resources.
We hope you can join us. With your participation, the Cherry Festival will be a spectacular event!
Applications for the Cherry Festival Have CLOSED
The San Leandro Cherry Festival has reached capacity for participants. All inquiries following March 15th will be placed on the 2025 Cherry Festival Mailing List.
Artisan Vendors
Artisan vendors provide handcrafted items for sale, which may include cherry-themed, packaged foods meant for in-home consumption. Booths will start at $135 for a 10'x10' space. Only original handcrafted articles or artwork will be accepted. No prefabricated art, molds, or craft kit items will be accepted. No dealers or distributors please.
Artisan applications should be sent to cherryfest@downtownsanleandro.com by January 30th.
Food Vendor
Food vendors include those selling pre-packaged items, drinks, or those preparing food for consumption onsite.
All applicants are required to have a cherry item or cherry-themed item on their menu. Approved menus will be strictly enforced. The City of San Leandro attempts to limit the number of similar items.
Food Vendor applications should be sent to cherryfest@downtownsanleandro.com by January 30th
Community Resources
A Cherry Festival Community Resource is an agency that provides important information pertaining to children, families, or seniors or other valuable social services in the San Leandro community. A community resource must be a certified 501(C)3 nonprofit organization. The City of San Leandro is looking to provide festival participants with a wealth of information about volunteering, health/fitness, academic enrichment, faith-based groups, the arts, and much more. The City strongly encourages you to apply as a community resource for the Cherry Festival and share information about your agency to thousands of community members.
Community Resource booths will require a deposit of $135 per 10'x10' space. This deposit will be refunded after the San Leandro Cherry Festival.
To submit this application, please fill out the form below and email it to cherryfest@downtownsanleandro.com by January 30th
Entertainment
Entertainers are invited to perform on our Cherry Blossom Community Stage. Please submit a demo tape/video link and a group picture. Cherry Festival Staff will be responsible for the placement of all entertainment based on the type of groups performing. Festival will be held, rain, wind or shine. Please prepare for all weather conditions.
To submit this application, please fill out the form below and email it to cherryfest@downtownsanleandro.com by January 30th
Participant Equipment Responsibility
All booths are required to have a tent. All tents must meet California State Fire Marshall Codes and be identified with official CA State Flame Retardant seal. Tents will be inspected by the Fire Marshall. Vendors must provide their own tent, equipment, tables, and chairs. Equipment rentals are available and should be specified on the application.
Participant Acceptance and Notifications
Due to the January 30th extension, acceptance notifications may take as long as February 12th depending on when the participant applied. All accepted applicants will receive more detailed information regarding access times, booth set up, parking passes, security, and more via email by mid-May.
Cancellations
The San Leandro Cherry Festival is a rain or shine event! There will be no refunds due to inclement weather. Fees are NON-REFUNDABLE after your application has been accepted.
Permit and Insurance Requirements
Artisan Vendors
California state law requires that all vendors have a valid state seller's permit, including any applicable business licenses and liability insurance. For more information on FREE seller's permits and business licenses, please visit https://www.cdtfa.ca.gov/taxes-and-fees/faqseller.htm
Food Vendors
All accepted food vendors are required to have a health permit issued by Alameda County. The application, along with other required forms, can be accessed at TemporaryFoodFacilityPermitorCateredEventPermitApplication.pdf or by calling (510) 567-6724.
Health and Safety
The City od San Leandro and the Downtown San Leandro CBD is dedicated to the health and safety of all event participants and attendees. Following the guidance and recommendations of the CDC and the Alameda County Health Department, face coverings and masks are optional and will not be required outdoors for vaccinated individuals. In both spaces, it is up to the Participant to enforce their own rules regarding covid prevention (i.e., Masking, Distancing, Hand Sanitizing)
Rules and guidance regarding Covid prevention are subject to change under the direction of the CDC and the Alameda County Health Department. Please refer here for any updates or changes to mask policies.
Liability
The City of San Leandro, the Downtown San Leandro Community Benefit District, its elective and appointed boards, commissions, officers, agents, employees, and volunteers are not responsible for any loss, liability, expense, claim, costs, suits and damages of every kind, nature and description directly or indirectly arising from the performance of the activities permitted.